Real Nation were proud to work with Coors Light in bringing their exciting brand to life at the Coors Light Ice Cave Experience this summer. For this particular event we provided Premium Brand Ambassadors, VIP Hostesses and Dublin’s best DJ’s as well as facilitating the overall look and feel of the surrounding beer garden area.
Our Premium Brand Ambassadors ensured that visitors had the best experience possible by mirroring the exuberant personality closely associated with the brand’s target market in order to appeal to them more closely.
So, whether visitors were sipping Coors Light in the Beer Garden or having a boogie in the Ice Cave itself, they were delighted to be enjoying the unique experience of the Ice Cave, whilst being educated on the Coors Light brand.
Real Nation worked with Coors Light to help bring to life the Coors Light Ice Cave in Dublin’s IFSC. The brand ambassadors Real Nation provided were crucial to the success of the event. They were engaging, enthusiastic, very professional and attentive to our consumers. The staffing of the event was next to none and we received several comments from consumers on how well they treated by ambassadors.
Not only did Real Nation staff the event but they also brought to life the outside beer garden with innovative ideas on how to engage consumers and keep them on site for longer.
The Real Nation team integrated with other agency partners and went above and beyond to trouble shoot any issues that arose. They were a great asset to the team and the event would not have been the same success without themNatalie Duffy