HEALTHY HEROES LUNCH CLUB
The Healthy Heroes Lunch Club is a programme designed to get students, parents and teachers working towards a more nutrition focussed lunch time meal. With over 170,000 participants to date, the programme is full of facts, activities and incentives intended to get everyone involved in thinking about a healthier diet. We needed a brand which spoke to children and made the programme vibrant and fun while also clearly delivering an important message. With a bold, comic strip style of illustration, each year we produce a fully illustrated club pack consisting of booklets, badges, banners and online content.