HEINEKEN

GROW THE PUB

Since 2014, Real Nation have worked with Heineken Ireland to contribute to the long-term growth of the pub in Ireland through an innovative trade marketing campaign, the ‘Grow the Pub’ programme.

In order to achieve strategic objectives, Real Nation created and developed a range of digital tools including ‘HeinekenTraining.ie’, an eLearning platform for publicans and bar staff nationwide, and the ‘Pub Positioning Tool’, which is a self-assessment marketing questionnaire for publicans to gain greater insight into their market positioning.

In addition, Real Nation manages a nationwide mystery shopper programme, the Pub Quality Programme, which allows publicans to gain an even deeper understanding of what their consumers see when they enter their premises.

The large adoption of the ‘Grow the Pub’ programme tools by its target audience has ensured that since 2014 growth has been seen both in the pub and for Heineken Ireland. Alongside achieving growth and increased sales, this long-term campaign has enabled Heineken Ireland’s customers – the publican – to achieve a better product delivery for consumers whilst also enhancing both standards and quality in the Pub environment.

Who's responsible?

Who's responsible?

Within our award-winning Experiential Marketing Department, we manage a huge number of consumer-facing initiatives on behalf of our clients, from large scale brand activation sampling campaigns to nationwide roadshows and specialised events.

Want to know more? Get in touch with our Experiential Department:
info@realnation.ie +353 (1) 522 4800
 

Within our award-winning Experiential Marketing Department, we manage a huge number of consumer-facing initiatives on behalf of our clients, from large scale brand activation sampling campaigns to nationwide roadshows and specialised events.

Want to know more? Get in touch with our Experiential Department:

info@realnation.ie +353 (1) 522 4800
©2017 Real Nation
info@realnation.ie | +353 (1) 522 4800
24 Arran Quay, Dublin 7
EDUCATIONEVENTSEXPERIENTIALDESIGN

EDUCATIONEVENTSEXPERIENTIALDESIGN