Real Nation were awarded the opportunity to be the below the line activations company to launch Heineken Light into Ireland as the first European country to showcase this premium brand. Heineken Ireland entrusted Real Nation with the execution of launch events, on-trade and off-trade activation campaigns, trade events and business support throughout the country. Real Nation have played a key role in the brand’s nationwide rollout into all classes of trade. Our premium brand ambassadors have been the face of the brand since the launch in May 2016, providing extensive product education to consumers across countless engagements and delivering the key brand message – “Great tasting light beer – Have it all” through driving trial and awareness.
For the Heineken Light ‘Have It All, Share It All’ campaign Real Nation worked with us in bringing the brand to life within the outlet and were instrumental in delivering the consumer engagement and education that has been key to the brand’s success to date. As an agency their attention to detail is second to none and the team they have are great to work with. I have no hesitation in recommending them.Brian O’Sullivan