Having worked on a number of experiential campaigns for Orchard Thieves since it was launched in 2015, Real Nation have had the pleasure of embracing the brand tagline ‘Be Bold’ throughout the brand’s rapid growth. Our work for Orchard Thieves has contributed towards the brand’s success in solidifying its foothold in the on-trade environment and providing a fun and engaging experience for consumers nationwide through the effective use of both full-time and part-time brand ambassadors.
One of the more recent campaigns that Real Nation executed for Orchard Thieves was known as Sneaky Pints. This involved a fun interactive game where consumers had to ‘catch the fox’ to in with a chance to win prizes. Before being take part in the game, the consumer had to ‘Be Bold’ enough to risk receiving a free sample of Orchard Thieves to play the game. However, using the element of surprise, consumers were rewarded with a sample regardless of winning or losing after taking part ensuring all left with positive and memorable experience.
Real Nation have worked on the Orchard Thieves brand since 2015, successfully completing several below the line activation campaigns. Timing and management of activations have always met expectations and everything is communicated in a professional and timely manner. The team at Real Nation are efficient, thorough and overall a pleasure to work with.Heidi McCaughey